Our story
Abandonment Buddy started when one of our founders — running his own WooCommerce store — realised he was losing thousands every month to abandoned carts with no simple, affordable fix. So he built one.
$4.2M+
revenue recovered
500+
active stores
47%
avg recovery rate
4.9 / 5
customer rating
The problem
Nearly 70% of online shopping carts are abandoned before checkout. For a store doing $50,000 a month, that's potentially $115,000 in lost revenue — every month.
Existing tools were either enterprise-level software costing thousands per month, unstable plugins, or email-only platforms that couldn't reach shoppers on the channels they actually use.
We knew small and mid-sized store owners deserved something better — affordable, genuinely multi-channel, and ready in under 5 minutes.
69.8%
of all online shopping carts abandoned before checkout
$260B
in recoverable revenue lost industrywide every year
3–5×
ROI achievable with a well-timed recovery sequence
< 5 min
to connect your store and send your first recovery
Our mission
To make abandoned cart recovery accessible, affordable, and effective for every WooCommerce store owner — not just enterprise businesses.
Alex Rivera
Co-founder & CEO, Abandonment Buddy
Our values
Every decision starts with one question: does this help a store owner recover more revenue with less effort?
GDPR compliance, transparent consent, and automatic unsubscribes are not afterthoughts — they're defaults.
We constantly cut features that add friction and double down on what actually drives recovery results.
We show you the exact revenue recovered, down to the cent. No vanity metrics, no ambiguity.
Our journey
2022
2022
Founded
Started as an internal tool to save a failing fashion store from abandonment losses.
2023
2023
100 stores
Reached 100 paying customers purely through word-of-mouth in the WooCommerce community.
2024
2024
$1M recovered
Crossed the first million dollars recovered. Launched WhatsApp campaigns.
2025
2025
500+ stores
Launched SMS, the Business tier, and crossed $4M in total revenue recovered.
The team
We've run stores, built payment systems, and optimised thousands of checkout funnels. We know this problem because we've lived it.
Alex Rivera
Co-founder & CEO
Former WooCommerce store owner who lost thousands to cart abandonment before deciding to build the solution himself.
Priya Nair
Co-founder & CTO
Ex-Shopify engineer with 10 years building e-commerce infrastructure. Obsessed with reliability and scale.
Jordan Blake
Head of Product
Spent 7 years in conversion optimisation at a top agency. Knows exactly what makes shoppers come back.
Sara Müller
Head of Customer Success
Onboarded 400+ stores personally. If there's a WooCommerce edge case, Sara has already solved it.
Why choose us
The best recovery isn't aggressive — it's helpful. Our sequences are designed to remind, not harass, so shoppers feel good about coming back.
By the numbers
Across 500+ stores · last 12 months
$4.2M+
revenue recovered
47%
avg recovery rate
2 min
avg setup time
98.7%
email delivery rate
500+
active stores
4.9 / 5
customer satisfaction
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